CRM Shouldn’t Suck
Avoiding CRM Pifalls Using Strategies for Success
Written by Christopher Smith, founder of Empellor CRM, CRM Shouldn’t Suck is more than just a guide—it’s a rescue mission for anyone drowning in CRM frustration. If your system feels like a 1,000-pound anchor dragging your business down, you’re not alone. Most CRMs don’t just underdeliver—they actively sabotage sales teams, bury data, and waste resources. But it doesn’t have to be this way. CRM Shouldn’t Suck delivers hard-hitting truths and no-nonsense, actionable strategies to transform your CRM from a business killing disaster into a powerful engine for growth and success. Don’t wait for it to implode—fix it now.
Who Is This Book For?
CRM isn’t supposed to be a burden. If you’re tired of fighting against a system that should be helping you, this book is for you.
You should read CRM Shouldn’t Suck if:
- You’re a sales leader frustrated that no one on your team actually uses the CRM.
- You’re an executive tired of spending money on technology that never delivers.
- You’re a RevOps or IT leader struggling to get teams aligned on CRM strategy.
- You’re a business owner who wants to turn CRM into a revenue-driving asset—not just an expensive database.
- You’ve ever thought, "Our CRM sucks, but I don’t know how to fix it."
This book exposes why CRM fails and gives you real, actionable strategies to turn it into a competitive advantage. No fluff, no generic advice—just proven, battle-tested insights.
What's Inside the Book?
20 Reasons CRM Frequently Sucks (and How to Fix It)
Avoid the biggest CRM pitfalls that waste time, money, and opportunity. Learn why most CRMs fail and how to make yours a success.
The Propellor Methodology: A Proven CRM Success Framework
A step-by-step approach developed from nearly two decades of real-world CRM and ERP implementations. This methodology aligns strategy, people, process, technology, data, and execution to drive measurable results.
The Power of Your "Why" Message
Without a clear purpose, your CRM becomes just another system people ignore. Learn how to define and communicate a compelling message that drives adoption and engagement.
The Change Management Board: A Game-Changer for CRM Success
Transform the way your company handles CRM and process improvements with a dedicated cross-functional team. Discover how a structured approach to change prevents chaos and keeps your business on track.
Mastering Data Governance: Stop Letting Bad Data Kill Your CRM
data quality destroys CRM effectiveness. Learn how to establish strong governance so your CRM becomes a trusted source of truth rather than a messy database no one wants to use.
Unsucking Your CRM: Practical Fixes for Common Issues
Get hands-on strategies to streamline workflows, automate repetitive tasks, and make CRM something your team actually wants to use.
The Strategic Guide to Selecting the Right CRM
Too many companies choose a CRM based on hype, vendor pressure, or simply because it’s what they used at a previous job—only to regret it later. This guide walks you through a proven framework for evaluating and selecting a CRM that fits your business needs, aligns with your strategy, and scales with your growth. Learn how to assess key features, avoid common selection mistakes, and ensure your investment delivers real ROI, not just another unused tool.
Why You Need It Now
A failing CRM isn’t just frustrating—it’s bleeding money, killing deals, and draining your team. If your CRM is ignored, your data is a mess, and your processes are broken, the problem won’t fix itself.
This isn’t just a book—it’s a survival guide. CRM Shouldn’t Suck gives you the blueprint to stop the waste, fix what’s broken, and turn your CRM into a growth engine.
